Maintaining Your Brand During Crisis

 

Recently, the CEO of The Crossroads Center was interviewed by Mark Hayes on his podcast called, "The Brand Central Podcast."  Mr. Boyd was invited to share about how he is leading the Agency through this challenging time of COVID-19 and how he has been able to maintain his brand and the brand of the agency.  Mr. Boyd shared that he manages personal and professional challenges by balancing them on a foundation of The Mission.  He said, "You are your brand."  

 

Listen to the whole conversation by clicking the link below.

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